The Hustle: The Real Reason Starbucks is Closing Stores
Client: HubSpot - The Hustle
What looks like a pullback is a $1B reset: menu trimmed, workflows rebuilt, and cafés “uplifted” to revive the third place. Inside Brian Niccol’s plan, Starbucks is shrinking to grow, trading pure speed for spaces where people linger, connect, and — yes — spend. If drive‑thrus and mobile orders turned cafés into pickup points, this strategy aims to make them human again.
The Hustle: Why America is Running out of CO₂
Client: HubSpot - The Hustle
Host Caya explores the critical role of CO₂ in the food service industry and how changes across the economy and regulatory landscape is putting this scarce commodity in a pinch.
The Hustle: Why Piracy is Making a Comeback
Client: HubSpot - The Hustle
Fragmentation, price hikes, password crackdowns, ad tiers, and shrinking libraries pushed visits to piracy sites from 130B in 2020 to 216B in 2024 — a 66% surge. In this episode, host Claudia Ayuso tracks how Netflix went from the legal alternative to the trigger point, why modern illegal sites now rival legit platforms on UX, and how a $75B annual leak is the industry’s self‑inflicted pain.
The Hustle: The Real Reason Hemp Hasn’t Replaced Cotton
Client: HubSpot - The Hustle
In 1938, Popular Mechanics called hemp "the new billion-dollar crop," but almost 100 years later, it doesn't seem to have caught on. Host Caya explores the answer.
Shoot, Shovel & Shut Up
The Clifford family hopes to start a new life by selling their dilapidated, impoverished farm. But when the discovery of an endangered bird on the property threatens to collapse the sale, the son Andy must decide whether to make the bird’s presence known or to shoot, shovel, and shut up.
The Hustle: How Nescafé Became a Global Coffee Brand
CLIENT: The Hustle, HubSpot
Host Noelle Medina explores the origins of Nescafé, its ascent throughout the 20th century, its strategies for conquering the world, and its outlook for Gen Z and Gen Alpha.
The Hustle: The Rise, Fall, and Reinvention of Cadillac
CLIENT: The Hustle, HubSpot
Host Noelle Medina explores the launch, legacy, and resurgence of Cadillac as a luxury car brand in the US and the world, including massive recent bets on a lineup of luxury EVs and even a spot in Formula 1.
Grown Up Dad on PBS
Grown Up Dad is an insightful and uplifting documentary series that explores parenting from the father’s perspective.
Host Joseph Gidjunis embarks on a deeply personal journey, determined to be a more present and engaged father than his own. Along the way, he seeks guidance from experts and fellow dads on the challenges of parenting today: from screen time to modern masculinity.
![[HAS HEART]](https://images.squarespace-cdn.com/content/v1/6279189d78e2ca22e10526e2/1747105964728-6PRVAOOJADJAEJEQM2GW/HAS-HEART_250512_v16_LOCKED.01_07_26_17.Still005.png)
[HAS HEART]
HAS HEART is an intimate and inspiring documentary capturing the emotional journey of U.S. Navy veteran Michael Hyacinthe and artist Tyler Way, who unite to transform veterans' experiences through the power of art. After serving in conflict zones and experiencing personal loss and trauma, Michael grapples with his own sense of identity and purpose. He finds new meaning by collaborating with Tyler, a talented footwear designer, to create a unique space where veterans can express their untold stories through art and design.
Cato Institute: Vision for Liberty Campaign
For more than 40 years, Cato has led the charge for liberty in our nation and around the world. The Cato Institute is an assiduously nonpartisan and independent public policy research organization—or think tank—that creates a presence for and promotes libertarian ideas in policy debates.
CHARLES KOCH: Milton Friedman Prize for Advancing Liberty 2025
Charles Koch has long championed principles of human progress that characterize a free and open society, one of equal rights and mutual benefit where people are empowered to innovate, succeed, and realize their potential by creating value for others.
The History of the Milton Friedman Prize
The Milton Friedman Prize for Advancing Liberty, named in honor of perhaps the greatest champion of liberty in the 20th century, is presented every other year to an individual who has made a significant contribution to advance human freedom.
An American Portrait
An American Portrait is a feature documentary that provides an unfiltered, wide-ranging, and raw look at the changing American identity during the Trump years.
Reason Magazine: TikTok
In 2024, despite building a reputable presence on YouTube throughout the 2010s, Reason Magazine was struggling to get their presence on TikTok off the ground. After NODEHAUS’s success in launching the TikTok presence for the Foundation for Individual Rights and Expression, Reason reached out to see if we could elevate their ability to share and comment on the news in reaching the next generation.
Publius: Robert Bork’s Influence on Antitrust
CLIENT: Publius
Thanks to the work of Robert Bork, legislators and judges began to analyze the impact of antitrust regulations through cost-benefit analysis rather arbitrary deference to the government.
Kite&Key: When Politicians Raise Prices on Purpose
CLIENT: Kite & Key Media
How has such a bad policy endured? Because it’s also been very good for people who grow corn … who’ve made it their business to keep that policy in place. Economists call this the problem of “dispersed costs and concentrated benefits.” And once you’re aware of it, you start seeing it everywhere.
Foundation for Individual Rights and Expression: TikTok
In 2021, the Foundation for Individual Rights in Education reached out to NODEHAUS to experiment with the emerging platform TikTok to extend their mission of defending free speech and expression. We went to work converting their principles into entertaining micro-content that went viral to reach millions of people.
Publius: Exploring Plato’s “The Laws”
CLIENT: Publius
Plato's final and most extensive dialogue, the Laws, laid the groundwork for modern legal philosophy.
CATO: Faces of Globalization
The Cato Institute challenged us to help them tell the story of how real people experience global trade. Led by Cato Institute’s Scott Lincicome, we explore trade’s impact on West Point, GA, Antigua, Guatemala, and the digital economy.