The Hustle: The Real Reason Starbucks is Closing Stores
Client: HubSpot - The Hustle
What looks like a pullback is a $1B reset: menu trimmed, workflows rebuilt, and cafés “uplifted” to revive the third place. Inside Brian Niccol’s plan, Starbucks is shrinking to grow, trading pure speed for spaces where people linger, connect, and — yes — spend. If drive‑thrus and mobile orders turned cafés into pickup points, this strategy aims to make them human again.
The Hustle: Why America is Running out of CO₂
Client: HubSpot - The Hustle
Host Caya explores the critical role of CO₂ in the food service industry and how changes across the economy and regulatory landscape is putting this scarce commodity in a pinch.
The Hustle: Why Piracy is Making a Comeback
Client: HubSpot - The Hustle
Fragmentation, price hikes, password crackdowns, ad tiers, and shrinking libraries pushed visits to piracy sites from 130B in 2020 to 216B in 2024 — a 66% surge. In this episode, host Claudia Ayuso tracks how Netflix went from the legal alternative to the trigger point, why modern illegal sites now rival legit platforms on UX, and how a $75B annual leak is the industry’s self‑inflicted pain.
The Hustle: The Real Reason Hemp Hasn’t Replaced Cotton
Client: HubSpot - The Hustle
In 1938, Popular Mechanics called hemp "the new billion-dollar crop," but almost 100 years later, it doesn't seem to have caught on. Host Caya explores the answer.
The Hustle: How Nescafé Became a Global Coffee Brand
CLIENT: The Hustle, HubSpot
Host Noelle Medina explores the origins of Nescafé, its ascent throughout the 20th century, its strategies for conquering the world, and its outlook for Gen Z and Gen Alpha.
The Hustle: The Rise, Fall, and Reinvention of Cadillac
CLIENT: The Hustle, HubSpot
Host Noelle Medina explores the launch, legacy, and resurgence of Cadillac as a luxury car brand in the US and the world, including massive recent bets on a lineup of luxury EVs and even a spot in Formula 1.
Reason Magazine: TikTok
In 2024, despite building a reputable presence on YouTube throughout the 2010s, Reason Magazine was struggling to get their presence on TikTok off the ground. After NODEHAUS’s success in launching the TikTok presence for the Foundation for Individual Rights and Expression, Reason reached out to see if we could elevate their ability to share and comment on the news in reaching the next generation.
Foundation for Individual Rights and Expression: TikTok
In 2021, the Foundation for Individual Rights in Education reached out to NODEHAUS to experiment with the emerging platform TikTok to extend their mission of defending free speech and expression. We went to work converting their principles into entertaining micro-content that went viral to reach millions of people.
Pop Culture Urbanism
Hosted by author and urbanist expert Nolan Gray, Pop Culture Urbanism is the show looking at the cities and communities behind the movies, music, media of today.
LearnLiberty: The Truth About Immigration
Economic writer Daniel DiMartino hosts this three-part explainer series that explores the impacts of immigration on the US and dispels many myths and incorrect notions surrounding the issue.
PLF: Anastasia Explains Everything
Anastasia Boden is a civil rights attorney at the Pacific Legal Foundation where she focuses on economic opportunity and equality before the law and she hosts this episodic series exploring heard-of, but not well-understood concepts of law and government policy.