The Hustle: Inside the Wild Business of Bass Pro Shops
The Hustle is a digital media channel of the Hubspot Media Network of inbound media brands, producing insightful video essays and documentaries about major moves in business, tech and entrepreneurship.
People drive across state lines to visit a fishing store. Some get married inside one. And Bass Pro didn't accidentally become that kind of place. The reason comes down to a three-rung ladder that pulls customers in deeper with every visit — and it explains why REI's version of the same idea lost money for 40 years, why cities hand Bass Pro the kind of subsidies usually reserved for NFL stadiums, and why its Memphis location ended up printed on the Tennessee driver's license. We spent a day inside one to figure out how a fishing store becomes the kind of place people build their lives around.
NODEHAUS handled the entire post-production for this piece — from ingesting, archival research, editing, motion-graphics animation, sound and color.
Original link: https://youtu.be/90EU_U2Nt4c
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Client: Hubspot - The Hustle
Production Co: NODEHAUS
Writer & Host: Caya
Producer, Editing Manager: Taryn Varricchio
Editor: Emily Mosier, Tran Hoang Calvin
Graphics: Emily Mosier, Triston Centretto, Tran Hoang Calvin
