The Hustle: The Actual Difference Between $2 and $56 Water
The Hustle is a digital media channel of the Hubspot Media Network of inbound media brands, producing insightful video essays and documentaries about major moves in business, tech and entrepreneurship.
We bought 5 bottles of water — from $2 Dasani to $56 Bling H2O, plus Fiji, Liquid Death, and Berg — to break down exactly how each brand justifies its price. Source, minerals, packaging, story: every bottled water brand is running a different playbook to make you believe their water is worth more. We talked to a certified water sommelier, dug into water quality reports, and compared what's actually in each bottle to understand the economics of brand value — and how companies turn a commodity into a premium product.
NODEHAUS handled the entire post-production for this piece — from ingesting, archival research, editing, motion-graphics animation, sound and color.
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Client: Hubspot - The Hustle
Production Co: NODEHAUS
Writer & Host: Caya
Producer, Editing Manager: Taryn Varricchio
Editor: Emily Mosier, Tran Hoang Calvin
Graphics: Emily Mosier, Triston Centretto, Tran Hoang Calvin
