The Hustle: He Left SpaceX to Change How Homes Are Built
The Hustle is a digital media channel of the Hubspot Media Network of inbound media brands, producing insightful video essays and documentaries about major moves in business, tech and entrepreneurship.
Plantd was founded by former SpaceX engineers who set out to replace oriented strand board — the structural panels that wrap the walls, floors, and roofs of nearly every home built in the US — with panels made from a perennial grass that grows six inches a day and can be harvested twice a year. Their boards are independently certified for use in all 50 states and, according to their own testing, are 1.5x stronger and 2x more moisture resistant than standard softwood OSB. D.R. Horton, the largest homebuilder in the country, has already ordered 10 million of them. The catch: at 250k panels a year, that order alone would take 40 years to fill. Noelle went to Oxford, NC to see how Plantd plans to get there — and whether its bet on grass can hold up against one of America's oldest industries.
NODEHAUS handled the entire post-production for this piece — from ingesting, archival research, editing, motion-graphics animation, sound and color.
Original link: https://youtu.be/tufNXRHmuls
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Client: Hubspot - The Hustle
Production Co: NODEHAUS
Writer & Host: Caya
Producer, Editing Manager: Taryn Varricchio
Editor: Emily Mosier, Tran Hoang Calvin
Graphics: Emily Mosier, Triston Centretto, Tran Hoang Calvin
