EconNerds: Why did the Cybertruck Flop?

Econ Nerds is a digital media channel of the Mercatus Center, focused on illuminating the economics in the world around us through fun, contemporary media.

Why Tesla Cybertruck sales collapsed: Elon Musk, the Cybertruck S-curve, and the economics behind Tesla’s weirdest vehicle. The Cybertruck didn’t fail for the reasons most people think. In this episode of Econ Nerds, we dive into Tesla, Elon Musk, Veblen goods, truck culture, and the hidden economics behind why Cybertruck sales plateaued so quickly.

NODEHAUS handled the post-production for this piece — from ingesting, editing, motion-graphics animation, sound and color.

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