Who We Are
An impact studio
We work with organizations, brands & creatives to experiment with strategy and produce the media for having an impact.
Our Work
Latest Projects
Our thesis: the purpose of our independent spirit is to tackle the stories we’re uniquely able to tell. For us, that’s been at the intersection of economics, history and philosophy.
As we continue to grow and develop, we expand what makes us unique, and therefore, what stories we’re able to share.
EconNerds: Why is the Housing Market Frozen?
Client: Econ Nerds
Why does the U.S. housing market feel broken? Interest rates are high, transaction volume is low, and everyone is worried about affordability.
The vibes aren’t wrong: home sales have collapsed while prices stay stubbornly high. How can a market be terrible for both buyers and sellers at the same time? In this episode of Econ Nerds, we walk through the real economic forces behind the “locked-in” housing market—using Matt’s own (possibly demon-possessed) house as a case study.
The Hustle: Why America is Running out of CO₂
Client: HubSpot - The Hustle
Host Caya explores the critical role of CO₂ in the food service industry and how changes across the economy and regulatory landscape is putting this scarce commodity in a pinch.
EconNerds: The Real Culprit Behind the Great Depression
Client: Econ Nerds
What really caused the worst economic catastrophe of the 20th century? One country’s monetary policy deserves a large share of the blame. In this episode of Econ Nerds, we break down how the return to the gold standard after World War I helped set the stage for the Great Depression—and how one nation’s monetary policy decisions pushed the entire world into deflation, economic collapse, and social turmoil.
The Hustle: Why Piracy is Making a Comeback
Client: HubSpot - The Hustle
Fragmentation, price hikes, password crackdowns, ad tiers, and shrinking libraries pushed visits to piracy sites from 130B in 2020 to 216B in 2024 — a 66% surge. In this episode, host Claudia Ayuso tracks how Netflix went from the legal alternative to the trigger point, why modern illegal sites now rival legit platforms on UX, and how a $75B annual leak is the industry’s self‑inflicted pain.
EconNerds: The 70 Year Old Economic Theory That Predicted Europe’s Populist Wave
Client: Econ Nerds
Populist parties are reshaping European politics, and some elites chalk that up to voters being misinformed or bigoted. But a simple model based on Econ 101—the median voter theorem—might explain far more.
In this episode, we revisit Hotelling’s Law (why ice cream vendors cluster in the middle of the beach) and see how it applies to political competition. Economist Laurenz Guenther’s research shows Europe’s politicians are out of step with the public, especially on immigration—and that gap is reshaping democracy.
The Hustle: The Real Reason Hemp Hasn’t Replaced Cotton
Client: HubSpot - The Hustle
In 1938, Popular Mechanics called hemp "the new billion-dollar crop," but almost 100 years later, it doesn't seem to have caught on. Host Caya explores the answer.
Shoot, Shovel & Shut Up
The Clifford family hopes to start a new life by selling their dilapidated, impoverished farm. But when the discovery of an endangered bird on the property threatens to collapse the sale, the son Andy must decide whether to make the bird’s presence known or to shoot, shovel, and shut up.
EconNerds: The Bombshell Theory that Explains Love Island
Client: Econ Nerds
In this episode of Econ Nerds, economist Jadrian Wooten dives into the drama of coupling up, recoupling, and bombshells to reveal how it all connects to a famous puzzle in economics: the stable marriage problem.
The Hustle: How Nescafé Became a Global Coffee Brand
CLIENT: The Hustle, HubSpot
Host Noelle Medina explores the origins of Nescafé, its ascent throughout the 20th century, its strategies for conquering the world, and its outlook for Gen Z and Gen Alpha.
EconNerds: Top 5 Product Placements
Client: Econ Nerds
In this episode of Econ Nerds, we’re ranking the greatest product placements of all time and estimating just how much money they were actually worth. We also discuss:
How product placement shifts the demand curve
Why some placements fail while others make history
What brands and marketers can (and can’t) learn from the best examples
EconNerds: Who’s the Worst President Ever? (According to Economics)
Client: Econ Nerds
In this episode of Econ Nerds, we build a presidential bracket based only on economics. From Andrew Jackson’s war on the Second Bank of the United States to Hoover’s disastrous Depression-era policies to Nixon’s price controls, we put history’s most questionable economic decisions head-to-head.
The Hustle: The Rise, Fall, and Reinvention of Cadillac
CLIENT: The Hustle, HubSpot
Host Noelle Medina explores the launch, legacy, and resurgence of Cadillac as a luxury car brand in the US and the world, including massive recent bets on a lineup of luxury EVs and even a spot in Formula 1.
Grown Up Dad on PBS
Grown Up Dad is an insightful and uplifting documentary series that explores parenting from the father’s perspective.
Host Joseph Gidjunis embarks on a deeply personal journey, determined to be a more present and engaged father than his own. Along the way, he seeks guidance from experts and fellow dads on the challenges of parenting today: from screen time to modern masculinity.
![[HAS HEART]](https://images.squarespace-cdn.com/content/v1/6279189d78e2ca22e10526e2/1747105964728-6PRVAOOJADJAEJEQM2GW/HAS-HEART_250512_v16_LOCKED.01_07_26_17.Still005.png)
[HAS HEART]
HAS HEART is an intimate and inspiring documentary capturing the emotional journey of U.S. Navy veteran Michael Hyacinthe and artist Tyler Way, who unite to transform veterans' experiences through the power of art. After serving in conflict zones and experiencing personal loss and trauma, Michael grapples with his own sense of identity and purpose. He finds new meaning by collaborating with Tyler, a talented footwear designer, to create a unique space where veterans can express their untold stories through art and design.
SuccessVLC: Find Your Way
Success Virtual Learning Centers of Michigan is a state-wide online & alterative high school system that offers students aged 14-21 an opportunity to complete their education remotely and on their own schedule. Students who fall through the cracks of a traditional brick-and-mortar education, whether for personal life reasons or issues at their school, can still succeed with Success.
Cato Institute: Vision for Liberty Campaign
For more than 40 years, Cato has led the charge for liberty in our nation and around the world. The Cato Institute is an assiduously nonpartisan and independent public policy research organization—or think tank—that creates a presence for and promotes libertarian ideas in policy debates.
CHARLES KOCH: Milton Friedman Prize for Advancing Liberty 2025
Charles Koch has long championed principles of human progress that characterize a free and open society, one of equal rights and mutual benefit where people are empowered to innovate, succeed, and realize their potential by creating value for others.
The History of the Milton Friedman Prize
The Milton Friedman Prize for Advancing Liberty, named in honor of perhaps the greatest champion of liberty in the 20th century, is presented every other year to an individual who has made a significant contribution to advance human freedom.
An American Portrait
An American Portrait is a feature documentary that provides an unfiltered, wide-ranging, and raw look at the changing American identity during the Trump years.
Reason Magazine: TikTok
In 2024, despite building a reputable presence on YouTube throughout the 2010s, Reason Magazine was struggling to get their presence on TikTok off the ground. After NODEHAUS’s success in launching the TikTok presence for the Foundation for Individual Rights and Expression, Reason reached out to see if we could elevate their ability to share and comment on the news in reaching the next generation.