Reason Magazine: TikTok

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In 2024, despite building a reputable presence on YouTube throughout the 2010s, Reason Magazine was struggling to get their presence on TikTok off the ground. After NODEHAUS’s success in launching the TikTok presence for the Foundation for Individual Rights and Expression, Reason reached out to see if we could elevate their ability to share and comment on the news in reaching the next generation.

Through a relationship of mentorship, performance coaching, script writing workshops and post-production support, we helped transform their media impact into a juggernaut of reach on issues ranging from education policy, local government overreach, criminal justice reform, and economic regulation.

Link: ReasonMagazine on TikTok

• Top Performing Videos

  1. What would a Mass Deportation look like?Bess Byers (34,000 views)

  2. Mass Surveillance Technology Bess Byers (217,900 views)

  3. What Happened to California’s Fire Insurance? Bess Byers (118,100 views)

  4. A Myth About School Spending Emma Camp (14,600 views)

  5. Boeing Charged How Much for a Soap dispenser? Bess Byers (125,500 views)

  6. Did Tribal Sovereignty Save This Homeless Shelter? Bess Byers (24,300 views)

  7. A History of Gerrymandering Emma Camp (41,800 views)

  8. Can Poppy Seeds REALLY Make You Fail A Drug Test? Emma Camp (58,400 views)

  9. Why is this Idaho Library 18 and over? Bess Byers (129,700 views)

  10. Is the World Actually Getting Worse? Emma Camp (27,500 views)

  11. Is Your Car Spying On You? Bess Byers (270,200 views)

  12. The Legacy of Brothels in Idaho Bess Byers (474,800 views)

  13. Will this Pride Crosswalk turn Teens Into Felons? Bess Byers (1,400,000 views)

• Credits

  Zsaknor Powe and Tran Hoang Calvin were co-consultants who handled everything from scripting, performance coaching, data analytics, and post-production.

  Our main projects were helping Bess Byers and Emma Camp develop their digital footprints.