EconNerds: Top 5 Product Placements

Econ Nerds is a digital media channel of the Mercatus Center, focused on illuminating the economics in the world around us through fun, contemporary media.

In this episode of Econ Nerds, we’re ranking the greatest product placements of all time and estimating just how much money they were actually worth. We also discuss:

  • How product placement shifts the demand curve

  • Why some placements fail while others make history

  • What brands and marketers can (and can’t) learn from the best examples

NODEHAUS handled the post-production for this piece — from ingesting, editing, motion-graphics animation, sound and color.

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