The Hustle: The Rise, Fall, and Reinvention of Cadillac

The Hustle is a digital media channel of the Hubspot Media Network of inbound media brands, producing insightful video essays and documentaries about major moves in business, tech and entrepreneurship.

Host Noelle Medina explores the launch, legacy, and resurgence of Cadillac as a luxury car brand in the US and the world, including massive bets on a lineup of luxury EVs and even a spot in Formula 1.

NODEHAUS handled the entire post-production for this piece — from ingesting, archival research, editing, motion-graphics animation, sound and color.

NODEHAUS previously worked with The Hustle and Hubspot on many short-form videos, but this is our first collaboration on a long-form media piece.

Original link: https://youtu.be/B8vwfMgbjz0

• Credits

  Client: Hubspot - The Hustle

  Production Co: NODEHAUS

  Writer & Host: Noelle Medina

  Producer, Editing Manager: Taryn Varricchio

  Editor: Tran Hoang Calvin

  Graphics: Triston Centretto, Emily Mosier, Leah Gooding, Tran Hoang Calvin