DOLPHINGER
is our in-house memetic marketing agency.
MEMES DEFINE A GENERATION
IT’S HOW WE ENGAGE AUDIENCES, CONSUME MEDIA AND SHARE CONTENT
Understanding how today’s cohort interacts, engages and follows their rapidly changing culture, Dolphinger changes how fans, followers and brands interact.
THE PROBLEM
DIGITAL MEDIA IS UNDER PRESSURE
Brands, artists, and campaigns are facing new challenges in activating audiences.
CONTENT CONSUMPTION CONTINUES TO GROW WITH EACH GENERATION
As audiences continue to build more nuanced, diverse and fragmented communities online, their demand for meaningful experiences is pushing into new media, topics and frontiers.
MEMES
THE PEOPLE’S MEDIA
Like the cinema, anyone can consume memes. Unlike any other medium, anyone can also create memes.
DOLPHINGER is a strategic media team built on the intersection of memes and the real world.
MEMES INFLUENCE IDEAS.
IDEAS INFLUENCE BELIEFS.
BELIEFS, COMBINED WITH
FEELINGS AND EMOTIONS,
PRODUCE ACTION.
OUR VISION
DOLPHINGER envisions a unique space for brands and campaigns to unlock. Can we create a brand that truly interacts with the communities that build them?
Memes are decentralized, democratized, grassroots, bottom-up, and community-based. They can be both globally impactful and culturally specific.
MEMES CREATE
INVALUABLE EXPERIENCES
MEMES BUILD THE BACKBONE OF YOUR DIGITAL FOOTPRINT
Memes are low-investment content, both in production and in consumption. They’re positioned for building awareness and making first contact with valuable audiences and communities.
NETFLIX
WIKIPEDIA
NIANTIC/NINTENDO
OUR MEME WORK
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DOLPHINGER x JENISON SAVE THE BEES
Dolphinger partnered with the Jenison High School Student Council on their social action campaign to save the bees. We built out an entire social media campaign utilizing memes as the main communication tool for reaching students.
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DOLPHINGER x PACIFIC LEGAL FOUNDATION
DOLPHINGER partnered with the Pacific Legal Foundation, a public interest law firm, to grow awareness for its key issues and build public support for its cases.
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DOLPHINGER x KNOW YOUR MEME INSIGHTS
Dolphinger partnered with Know Your Meme to launch KNOW YOUR MEME INSIGHTS by conducting thorough research and social listening methodologies for clients ranging from YouTube to Movers+Shakers.
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"FOO FIGHTERS vs the Foo" // MEME
Dolphinger is credited with creating the “Foo Fighters vs the Foo” meme. Tran Hoang Calvin made this meme on MS Paint on his morning commute to his job at ABC News.
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NODEHAUS x FIRE // TikTok
NODEHAUS partnered with the Foundation for Individual Rights and Expression, a public-interest law firm and public advocacy organization focused on free expression to build their strategy and execution on TikTok.
