The Hustle is a digital media channel of the Hubspot Media Network of inbound media brands, producing insightful video essays and documentaries about major moves in business, tech and entrepreneurship.
Ed Mehr left SpaceX and Relativity Space to solve a problem that had nothing to do with software: manufacturing can't move at software speed. His fix, Machina Labs, replaces the custom, million-dollar "dies" that traditional stamping relies on with two robotic arms that can shape sheet metal into almost anything — no new tooling required. It's already caught the attention of the US Air Force, NASA, and Lockheed Martin, who's betting on Machina to help diversify a defense supply chain where 87% of programs cite supply-chain issues as a bottleneck to scaling. The tradeoff is speed — Machina can't out-produce a stamping line yet — but the company is betting that flexibility, not volume, is what modern manufacturing, and modern warfare, actually needs. In this series, our producer and host, Noelle Medina, gets an inside look at the small yet scaling companies quietly reinventing America's biggest industries.
NODEHAUS handled the entire post-production for this piece — from ingesting, archival research, editing, motion-graphics animation, sound and color.
Original link: https://youtu.be/64-qdViQOhQ
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Client: Hubspot - The Hustle
Production Co: NODEHAUS
Writer & Host: Noelle Medina
Producer, Editing Manager: Taryn Varricchio
Editor: Emily Mosier, Tran Hoang Calvin
Graphics: Emily Mosier, Triston Centretto, Tran Hoang Calvin
